Snapshot Photography Club
Director of Public Relations and Marketing
Introduction
A student-run photography club where I lead all communications, social media strategy, and organization presence
Role & Responsibilities
As the PR and Marketing Director, I oversee Snapshot’s full digital presence and outreach. I manage strategy, content, branding, and organizational communication with the goal of growing the club’s community and visibility on campus.
My responsibilities include:
Developing media strategy and direction
Creating and designing social media posts, reels, event graphics, and announcements
Managing Instagram account growth, engagement, and analytics
Communicating with members and other organizations, promoting upcoming meetings and workshops
Assisting in planning and organizing club events
Key Highlights & Impact Metrics
Boosted profile activity by +8,366% in the first month
Grew the account from 12 to 90+ followers (658% audience increase)
Reached 8.6k views in one month (+11,900%)
Established a consistent posting rhythm and visual identity
Select Work and Content
Photo Friday Posts
Weekly posts featuring photography of Snapshot members
Results and Reflection
Results
Increased engagement and visibility across campus
Improved clarity and consistency of club communication
Expanded Snapshot’s presence in the NU creative community
Created a sustainable posting pipeline for future board members
Reflection
Serving as Snapshot’s PR & Marketing Director has deepened my skills in social media strategy, brand building, and community engagement. I’ve learned how to create content that aligns with both audience interests and organizational goals while maintaining a cohesive visual identity. This role has also strengthened my creative direction across multiple formats and given me hands-on experience managing a growing account with measurable impact.