Purple Putt
A business concept blending entertainment, community, and sport into a unique golf and social experience
About the Venture
Purple Putt is a hypothetical student-led business venture designed to bring a fun, accessible, and social golf experience to Northwestern University students, faculty and the surrounding Evanston community.
Through market research, strategic development, brand identity work, financial modeling, and investor-facing documents, Purple Putt was developed from a simple idea into a full business concept.
Working with 2 co-founders, I contributed to each stage of the venture-building process, including:
Conducting surveys, collecting audience insights, and analyzing key findings
Developing the brand identity, value proposition, and core messaging
Creating a comprehensive Strategic Document and an investor-focused pitch presentation
Introduction
Quick Facts
Team Size: 3
Timeline: 8 weeks
Role: Strategy, Branding, Creative
Deliverables: Strategic Document, Investor Deck, Survey Memorandum
Strategic Document
This document outlines the core strategy behind the Purple Putt venture, from understanding our audience to defining the offering and planning for growth.
Inside the report:
Executive Summary - the core idea and opportunity
Market Analysis - audience insights
Product & Service - what Purple Putt offers
Goals & Objectives - targets and KPIs
Sales Strategy - acquiring and retaining clients
Appendices - interviews, survey insights, and data visualizations
Investor Pitch
This pitch deck distills Purple Putt’s business concept into a compelling pitch for potential investors and highlights the opportunity, the market need, and our plan for launching a sustainable, high-impact venture.
Survey Memorandum
This memorandum summarizes the quantitative research behind Purple Putt’s venture development, outlining our survey methodology, key findings about student and faculty attitudes towards golf, and the insights that shaped our product decisions.
Inside the memo:
Introduction - the survey’s purpose and the questions we set out to answer
Methodology - survey design, distribution approach, and respondent overview
Findings - demographics, lifestyle, logistics, and pricing
Conclusion - what the findings suggest and how they shaped our strategy
Outcome
Developing Purple Putt gave me hands-on experience in business development, strategic communication, and brand planning. From research to creative execution, this project strengthened my ability to turn an idea into a structured, viable concept supported by data and storytelling.
This project helped me refine skills I now use across roles, combining research, creativity, and strategy to communicate ideas that connect with people.